Emma’s work in lettering and illustration originally started as a hobby to design prints for her own home that she had envisaged but just couldn’t find anywhere. She made the decision to launch Daisy & Joy because she wanted to offer other people the possibility of a custom design to suit their interior style for times when they just can’t quite find what they are looking for. Initially, Daisy & Joy specialised in custom prints, but have since expanded the range of products available to include greetings cards, notebooks, handmade bookmarks, gift tags and their stunning first colouring book.